The Independent Business Method™ is designed for experts who want to build a business that works for them ... without being the bottleneck.

This is for you if:

• You’re a service-based business owner, expert, or founder who wants predictable growth
• Your business depends too heavily on your time, decisions, or involvement
• You’re tired of rebuilding systems, funnels, or campaigns every year
• You want structure, clarity, and repeatability, not hacks or trends
• You’re willing to follow a proven 12-step method instead of improvising
• You want to build a business that grows, runs, and scales independent of you

This method is ideal if you want:

• A real sales system (not just more leads)
• Marketing that compounds instead of resets
• A team that runs on systems, not supervision
• Long-term leverage, not short-term wins

 The Independent Business Method™ is not for everyone ... and that’s intentional.

 This is not for you if:

    This method is NOT designed for:

The Independent Business Method installs the Prime Selling System™ to build a duplicatable, scalable sales process that converts leads into customers without depending on the owner.

First, we install a structured sales process that works across multiple lead generation channels, including door-to-door outreach, telemarketing, social media DMs, networking, seminars, and referrals. 

No matter where a lead comes from, it enters the same clear, organized sales pipeline.

Next, we create the prime sales assets that support that process. 

This includes a free report that clearly explains your framework and positions you as the authority, along with the presentation used for your on-demand training. 

These assets are designed to pre-educate prospects, answer common objections, and support the sales conversation.

Then, we standardize how sales conversations happen at each stage of the process. 

Every lead is qualified, guided, and advanced using defined rules and conversations ...

... eliminating improvisation, inconsistency, and stalled deals.

Finally, the entire sales process and supporting assets are documented and structured so they can be trained and executed by others, removing the owner as the bottleneck in sales execution.

The Result:

You have a scalable and repeatable sales system supported by prime sales assets that converts leads consistently without requiring you to personally handle sales.

The Independent Business Method installs the Marketing Funnel & Hub System™ to deploy the core sales assets created in Step 1 at scale, creating a centralized marketing foundation that attracts leads, builds authority, and supports long-term growth.

First, we install an initial free report funnel that uses the free report asset to attract qualified prospects and educate them on your Manifesto.

That free report naturally leads into a free strategy session, creating a clear and intentional bridge from marketing into the sales process.

Next, as the business matures, that initial funnel is evolved and expanded.

The free report funnel is upgraded into a paid book funnel, increasing lead quality and monetizing demand earlier in the process.

In parallel, the on-demand training presentation is deployed as an on-demand training video funnel, giving prospects multiple ways to engage based on how they prefer to buy.

Over time, these funnels work together as a connected ecosystem rather than isolated campaigns ...

... all supported by a central marketing hub that reinforces authority, clarity, and consistency across every offer.

Instead of rebuilding marketing every time the business grows, the system is designed to layer and compound, supporting future offers, follow-up paths, and sales conversations.

The Result:

You have a scalable marketing funnel and hub system that deploys your prime sales assets effectively ...

... attracting, qualifying, and pre-educating prospects so sales become easier, faster, and more consistent.

The Independent Business Method installs the Perfect Follow-Up System™ to ensure every lead is followed up with intentionally over time, instead of being rushed, forgotten, or lost.

First, we install a structured 4-week follow-up process delivered through an automated email campaign.

This creates a predictable rhythm of communication, so every lead knows what to expect and stays engaged.

In the first week, the free report is repurposed into a 3-part video series, giving prospects additional clarity and education.

This supports buyers who need more information before taking the next step.

In the second week, leads are directed to the on-demand training, reinforcing the core framework and allowing prospects to engage at their own pace.

In the third week, the system reintroduces the free report or paid book funnel, increasing commitment and capturing value from prospects who are not yet ready to book a call.

In the fourth week, qualified prospects are directed to a free strategy session, creating a natural transition from education into a sales conversation.

Rather than relying on a single touchpoint, the system is designed to meet prospects where they are in their decision-making process, while maintaining consistent messaging and authority.

The Result:

You have a predictable follow-up system that maximizes conversions over a 4-week period ...

... turning more leads into buyers without chasing, pressure, or manual effort.

The Independent Business Method installs the Internet Traffic System™ to consistently drive new leads into the sales, funnel, and follow-up systems already in place.

First, we install the prime traffic infrastructure.

This includes setting up Google and Facebook pixels so every interaction can be tracked, measured, and improved over time.

This ensures traffic is intentional, not guesswork.

Next, we distribute the prime assets created in the earlier steps ...

... including the free report, 3-part video series, on-demand training and strategy session ... across multiple platforms.

Distribution channels include Pinterest, TikTok, YouTube, LinkedIn, X, Facebook, Instagram, Google Business, and Threads.

This creates broad visibility without relying on a single platform.

Then, we amplify the best-performing content.

Instead of boosting everything, the system identifies what is already resonating and increases its reach ...

... improving efficiency and reducing wasted spend.

The traffic system is designed as a scalable foundation.

As results are validated, volume is increased intentionally, feeding more qualified leads into a system that is already built to convert.

Importantly, this step focuses on distribution and amplification of core assets, not creating endless new content.

The deeper build-out of long-form Manifesto content happens later in the method.

The Result:

You have a fully installed traffic infrastructure that distributes and amplifies proven assets across multiple platforms ...

... creating predictable lead flow that can scale without breaking the business.

The Independent Business Method installs Business Systemization™ to remove the owner from day-to-day operations and create a business that can run independently.

First, we establish the Business Constitution, the guiding framework that defines the company’s vision, values, standards, and decision-making principles.

This becomes the foundation that aligns the entire organization.

Next, we document the core operating systems of the business, including:

·        Marketing systems

·        Sales systems

·        Financial systems

·        Administrative systems

·        Human Resources and team systems

Each system clearly defines how work is done, who is responsible, and how success is measured.

Then, we take the activities, decisions, and workflows that currently live in the owner’s head and turn them into documented, repeatable systems that others can follow without constant oversight.

Roles, responsibilities, and handoffs are clarified so work moves through the business smoothly ...

... without the owner acting as the central point of control.

Rather than scaling chaos, this step creates a stable operating foundation that supports hiring, automation, and long-term growth.

The Result:

You have a systemized business, guided by a clear constitution and supported by documented operating systems that can run day to day without depending on the owner.

The Independent Business Method installs AI Implementation™ to increase capacity, efficiency, and leverage across the business ... without adding headcount.

First, we apply AI on top of the documented systems created in Step 5.

Because the business now has a clear constitution and defined marketing, sales, financial, administrative, and HR systems, AI can be used intentionally instead of creating confusion.

Next, AI is introduced to support and streamline key functions, including:

• Marketing and content production
• Sales support and follow-up
• Administrative and operational tasks
• Internal documentation and knowledge management

Rather than replacing people, AI is used to extend the capability of the existing team, allowing the business to do more with the same resources.

AI is implemented as a support layer, not a replacement for leadership, judgment, or systems.

This ensures consistency, quality, and control as volume increases.

By sequencing AI after systemization, the business avoids tool overload, and builds leverage the right way.

The Result:

You have a business with greater capacity and efficiency ...

... where AI amplifies your systems and people instead of adding complexity.

The Independent Business Method installs the Hiring Funnel & Training Hub System™ so the business can add people in the right order, for the right roles, without creating chaos.

First, we install role-specific hiring funnels that consistently attract candidates aligned with the company’s constitution, operating systems, and expectations.

Hiring becomes intentional instead of reactive.

Next, the method defines a clear hiring sequence, prioritizing roles that remove the owner from day-to-day execution first, before expanding the team further.

This ensures each hire creates leverage instead of new dependency.

As new team members are brought on, we implement a centralized Training Hub that houses the business constitution, documented systems, and role-specific training.

This allows new hires to onboard themselves into how the business actually operates.

Training is structured, repeatable, and on-demand, ensuring consistency across the team while reducing the owner’s involvement in onboarding and supervision.

Rather than adding people and hoping it works out, this system ensures each hire strengthens the business instead of complicating it.

The Result:

You have a predictable hiring and training system that scales the team in the right order ...

 ... allowing the business to grow without pulling the owner back into daily operations.

The Independent Business Method installs the Evergreen Content & Promo System™ to create a long-term authority and promotion engine that consistently educates, nurtures, and converts the market.

First, we build out the 12 steps of your Manifesto. Each step clearly communicates what you believe, how your method works, and why your approach is different ...

… giving prospects a complete picture of your philosophy and framework.

Next, each Manifesto step is broken into three core pieces of content, creating a total of 36 evergreen posts. These posts are designed to educate, build trust, and reinforce authority over time.

To accelerate rollout, the system begins with text and image-based content, allowing the business to establish consistency and momentum quickly.

Once these assets are live and organized, the same ideas are then expanded into video content, increasing reach and engagement without starting from scratch.

In addition, the 3-part video series and on-demand training are repurposed into automated webinars that feel like live events.

These presentations run on-demand, but are positioned and promoted as scheduled experiences ...

... creating urgency, authority, and higher engagement without requiring live delivery.

All content and all funnels created earlier in the method ...

... including the free report funnel, paid book funnel, on-demand training funnel, strategy session funnel, and automated webinars ...

... are then organized into an annual promotional calendar. This calendar defines when each asset and funnel is promoted, reused, and cycled throughout the year.

Seasonal and holiday-based promotions are layered in by strategically leveraging the offers already in place.

Instead of creating new campaigns from scratch, relevant offers are tied to key moments ...

... similar to how major brands run predictable, recurring promotions year after year.

The entire calendar is designed to rinse and repeat annually, creating a consistent promotional rhythm that compounds results without increasing complexity.

The Result:

You have a structured evergreen content and promotion system …

… built around a 12-step Manifesto, proven funnels, automated webinars, and an annual promotional calendar ...

… that drives authority, visibility, and sales year after year.

The Independent Business Method installs the Content Distribution System™ to continuously expand reach and visibility by leveraging the content that already exists.

First, we take the evergreen content, campaigns, and funnels created in earlier steps and prepare them for systematic distribution.

The focus is not on creating more content, but on getting more mileage from what’s already been built.

Next, we distribute that content across multiple platforms, including TikTok, X, Google Business Profile, LinkedIn, YouTube, Facebook, Instagram, and Threads.

Each platform becomes another surface area where your message, authority, and offers consistently show up.

As the system matures, we begin to identify and test additional distribution channels, including emerging platforms and formats such as podcasts and audio-based content.

This allows the business to expand reach without reinventing messaging or production.

Distribution is coordinated with the annual promotional calendar, ensuring that content, offers, and funnels are reinforced across platforms at the right times throughout the year.

Rather than being dependent on one platform or one algorithm, the system is designed to constantly widen reach, using proven content to build familiarity, credibility, and inbound demand over time.

The Result:

You have a scalable content distribution system that continuously expands reach across platforms ...

... leveraging existing content to drive visibility, authority, and inbound opportunities without increasing workload.

The Independent Business Method installs the Ads Scaling System™ to intentionally scale lead generation across multiple advertising platforms ...

... without becoming dependent on any single channel.

First, we build on the traffic infrastructure and data already in place, using proven content, funnels, and offers as the foundation for paid traffic.

Advertising is driven by what is already working, not guesswork.

Next, paid traffic is scaled one platform at a time.

The system begins with a primary platform ... typically Google or Facebook ...

... and focuses on stabilizing performance before increasing spend.

Once results are consistent, that platform is scaled to a sustainable daily spend.

Only then does the system expand to additional platforms, repeating the same proven process instead of starting from scratch.

As the system scales, traffic is diversified across multiple paid channels, including:

• YouTube Ads
• Google & Microsoft Ads
• Social Media Ads
• Solo Ads
• Taboola Content Ads
• PR Web Paid Distribution
• Luxury Ads (TV, radio, billboards, and other offline media)

As volume increases, retargeting and optimization layers are introduced at the right time ...

... ensuring efficiency without prematurely complicating the system.

Rather than running ads everywhere at once, this step installs a methodical, step-by-step scaling process that protects performance while accelerating growth.

The Result:

You have a controlled, diversified advertising system that scales predictably across platforms ...

... increasing lead flow and revenue while reducing platform risk.

The Independent Business Method installs the Sales Optimization System™ to maximize revenue from every lead by intentionally structuring how offers and funnels work together.

First, we install a clear funnel hierarchy, so each offer has a defined role in the customer journey.

Instead of relying on a single offer, the business operates with a structured progression that increases commitment over time.

At the core is the Prime Offer Funnel. This funnel begins with a Free OnDemand training or low-ticket book offer, designed to introduce the framework, build trust, and filter for buyers.

From there, prospects are guided into a paid digital course, allowing them to go deeper into the method and self-qualify through action.

Next, qualified prospects are directed into a Strategy Session, where their specific situation is assessed and the right path forward is determined.

This creates a natural bridge between education and implementation.

From the Strategy Session, prospects are then guided into the Prime Offer ...

... the prime service or solution ...

... with clarity, alignment, and intent.

Rather than forcing every prospect into the same path, the system routes leads based on engagement and readiness, ensuring the right offer is presented at the right time.

All funnels are aligned so marketing, sales, and fulfillment reinforce the same progression ...

... increasing lifetime value without increasing traffic or pressure.

The Result:

You generate significantly more revenue from the same demand by installing a clear, step-by-step funnel hierarchy ...

... turning visitors into leads, leads into conversations, and conversations into long-term clients.

The Independent Business Method™ installs the Perpetual Scaling System™ to enable Empire Expansion ...

... where a single successful business model is duplicated, extended, and scaled into multiple growth engines without increasing owner involvement.

First, we install leverage-based growth channels that allow other people and platforms to promote the business.

This includes structured affiliate and referral systems where partners are equipped with proven funnels, content, and offers that already convert.

Next, the system is designed to rinse and repeat what works.

Funnels, campaigns, content, and promotions are not rebuilt ... they are reused, cycled, and redeployed through the annual promotional calendar.

Growth becomes predictable because execution follows a repeatable rhythm, not constant reinvention.

Then, the business expands through duplication instead of complexity. Proven funnels and offers are replicated across additional:

• Platforms
• Audiences
• Traffic channels
• Promotions

Rather than pushing one funnel or one platform harder, the business grows horizontally ...

... spreading risk while increasing total output.

This is where Empire Expansion happens.

One system becomes many.

One funnel becomes multiple revenue streams.

One business evolves into a scalable ecosystem of offers, channels, and growth engines ...

... all built on the same foundational method.

At this stage, growth no longer depends on the owner’s time, creativity, or daily decision-making. The system compounds on its own.

The Result:

You’ve built an Independent Business Empire ...

... a collection of scalable, repeatable growth engines that grow, run, and scale without you.

Click the button to learn these little-known steps to business growth even ...

... if you’ve tried all the guru programs, consultants, and agencies … but it’s failed.

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