THE INDEPENDENT BUSINESS TELL-ALL INTERVIEW - 5 PART VIDEO SERIES
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FREE CASE STUDY KIT: Reveals the ‘insider’ secrets of how our service-based business owners build businesses that grow, run, and scale without them.
A Success Story
Hi, I'm Eric Dahl, the creator of the Independent Business Method™.
Welcome to Part 3 of our five-part series, the “Independent Business Tell-All Interview,” featuring one of our Independent Business Builder community stars, Ed Waggoner, owner and founder of Empire Property Management.
In this episode, we’re diving into “Breaking Free: Why a Prime Selling System Lets Your Business Thrive Independently.”
Discover how Ed implemented the Prime Selling System to achieve the freedom and scalability every business owner dreams of.
Breaking Free: Why a Prime Selling System Lets Your Business Thrive Independently
Discover how Ed made the pivotal decision to escape the grind. To take the first step toward building a business that grows, runs, and scales without him.
Ed Waggoner: That's when my journey began, transforming Empire Property Management from a job that consumed all my time into a standalone business ...
... a real business that's an entity all its own.
It has its own inertia and momentum, so it grows without you, runs without you, and scales without you. This transformation brought Ed a profound sense of relief and freedom.
A feeling he never thought possible.
Why You Need a Sales System
Eric: You’re needed in other parts of your business—places where your time is more valuable than being stuck in sales. Here’s the reality: nobody sells better than you... except for a sales system.
🔵 A sales system will outsell you every time because it can do what you can’t:
🔵 Be everywhere at once
🔵 Answer calls, emails, and client inquiries 24/7
🔵 Scale as your business grows
When your business is small, you might be the best salesperson there is. But if you want your business to grow, the next best step is to build a sales system that works for you.
Building Independence
Ed: At first, I thought nobody could do my job better than me—whether it was property management or sales. But I learned something important:
🔵 Everyone is replaceable.
🔵 Systems are better than people at consistency.
As my business grew, I hit a wall. There was only so much of me to go around. That’s when I realized a property management system could outperform me because it could handle more tasks, more consistently, than I ever could.
But here’s the challenge: no two businesses are the same. You can’t just copy-paste a system. You need to build one tailored to your unique operations.
Recently, I compiled a one-hour ‘Tell All’ Interview Video, Audio, Transcript, Checklist, 3-part Video Series, Masterclass, and on-demand training valued at $297 into this FREE Independent Business Case Study Kit.
It reveals the ‘insider’ secrets of how our offline and online business owners build businesses that grow, run, and scale without them, and I want you to have it.
Phase 2: Running Without You
Ed: We started by mapping out the framework for what we wanted the company to look like. From there, we:
🔵 Grew the business past the “pain point” where I could afford to hire.
🔵 Defined exactly what the new hire would do before we hired them.
🔵 Created job descriptions, responsibilities, and pay structures in advance.
That preparation made hiring much smoother. I see too many business owners hire without knowing what the employee will do—that’s a recipe for disaster.
Recently, I compiled a one-hour ‘Tell All’ Interview Video, Audio, Transcript, Checklist, 3-part Video Series, Masterclass, and on-demand training valued at $297 into this FREE Independent Business Case Study Kit.
It reveals the ‘insider’ secrets of how our offline and online business owners build businesses that grow, run, and scale without them, and I want you to have it.
The Role of Documentation
Eric: A lot of people say they have a system, but when you ask them to show it, they can’t. A real system is:
🔵 Documented and tangible.
🔵 Something that operates without the business owner’s involvement.
At first, your documentation might just be a few pages outlining key responsibilities. Over time, you refine it into a complete Operations Manual.
Ed: That’s exactly what we did. Our Operations Manual started as just a few pages, but it evolved. Now, it’s a comprehensive guide covering:
🔵 Front desk operations
🔵 Leasing processes
🔵 Management systems
🔵 Administrative functions
We also digitized it, making it easy to access and update. Every training session is recorded, so onboarding new employees is seamless.
Recently, I compiled a one-hour ‘Tell All’ Interview Video, Audio, Transcript, Checklist, 3-part Video Series, Masterclass, and on-demand training valued at $297 into this FREE Independent Business Case Study Kit.
It reveals the ‘insider’ secrets of how our offline and online business owners build businesses that grow, run, and scale without them, and I want you to have it.
The Power of Systems
Eric: A system isn’t just about documentation—it’s about creating a process that runs without you. As Ed’s story shows, building these systems takes time, but the payoff is huge:
🔵 Freedom from daily operations.
🔵 Scalability without stress.
🔵 A business that thrives independently.
Conclusion
Thanks for joining us for Part 3 of our five-part series, the “Independent Business Tell-All Interview,” with Ed Waggoner, owner and founder of Empire Property Management.
Today, we explored “Breaking Free: Why a Prime Selling System Lets Your Business Thrive Independently.”
Be sure to join us for Part 4, where we’ll uncover “Building an Independent Business: Systems to Attract, Hire, and Train the Best, So Your Business Runs Without You.”
You won’t want to miss how Ed leveraged the Independent Business Method™ to build a team and systems that transformed his business into an independent powerhouse.
Eric Dahl, Founder Of IndependentBusinessBuilder.com
Our mission is to empower you to take 1 year OFF, and your business STILL grows, runs, and scales without you!
