Contractor Closes High-End Referral Using a Free Report, Not a Sales Pitch
Step 1 of the Independent Business Method™ turns expertise into a silent closer.
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In this short testimonial, Joe from Trinity Tile shares how Step 1 of the Independent Business Method™ helped him close a high-end referral ...
... without pushing or discounting.
After delivering an estimate to a higher-end referral client who was hesitant and price-sensitive, the deal appeared to stall.
Instead of chasing the prospect or defending his pricing, Joe used the Free Report he created as part of his Prime Selling System ...
... the first step of the Independent Business Method™.
That report walked the client through Joe’s 12-step Trinity Tiling Method ...
... a clear manifesto of how he works, what makes his process different, and why each step matters.
By the time she finished reading, every question she had—spoken or unspoken—had already been answered.
The result?
The hesitation disappeared, and she confidently moved forward with the project.
By implementing Step 1 of the Independent Business Method™, Joe was able to:
Position his expertise through a clearly defined, 12-step method
Pre-answer objections without needing another sales conversation
Let his process speak for itself instead of justifying price
Turn a hesitant, high-end referral into a confident yes
A perfect example of how the Independent Business Method™ works at its foundation ...
... you don’t “sell” harder … you build systems that do the selling for you.
“The report answered everything we never even talked about.”
- joe ortega, owner, trinity tile
Hey Eric,
This is Joe from Trinity Tile.
Just wanted to share something with you.
I had a customer. Kind of a ritzy customer that was kind of looking down on US contractor guys.
You know, I gave her an estimate. And she was kind of hemming and hawing saying it was more than they wanted to spend ...
.. and this ... and that ... and the other thing.
It was a referral from Mackenzie Tile.
Anyway, I forgot to send her the report and I said, "Hey, did I send you the free report?"
She's like, "No."
So I sent it over today to her, and then she just emailed me a little while ago saying she wants to proceed with the work.
And she's happy that I sent that over.
She read it.
She was concerned about all the things that we didn't ever talk about, but that was in the report.
I just wanted to share that success story with you.
Talk to you later.
Eric Dahl, Founder Of IndependentBusinessBuilder.com
Our mission is to empower you, the service-based business owner and expert, to take 1 year OFF, and your business STILL grows, runs, and scales INDEPENDENT of you!
