Eric: You know, before we met, what were your beliefs about marketers and advertisers overall? What was your fundamental belief once you had these bad experiences with all these different marketing consultants, advertisers, and all that?
Dr. Alan: Oh, what was my opinion of them?
Eric: Yeah. Share what you felt towards a lot of stuff that’s out there cause you get bombarded.
As a chiropractor, many marketers are trying to sell you, right? And so, what was your belief at this juncture, before we met, on marketing in general and all these things happening?
Dr. Alan: Yeah, it was a pretty slimy business.
Eric: Did you feel that people talk a good game but don’t really back it up?
Dr. Alan: Right. Okay. Being a doctor concerned about health, I wasn’t looking at The business side of things, right? So it was an expensive lesson. Right? It’s given up on marketing. You know, there has to be a better way, and behold, you showed up.
Eric: I’m hoping that people listening to this heard what you just said. You were almost like an inroads. You’re kind of, yeah, exactly.
Dr. Alan: Well, why keep spending all this money on stuff that’s not going to get you results, but that’s what everybody supposedly needs to do right now.
I’m not saying there might not be other businesses that haven’t had success in these other areas because it must be because they are somehow getting their customer base in. Maybe it’s just unique to chiropractors.
We have a hard time because we’re up against a huge giant.
Eric: Well, I think if it were easy, then there wouldn’t be a 90 percent fail rate with businesses. Yeah, that’s the reality. Most businesses don’t know how to market. They don’t know how to sell. And that’s a big hindrance.
And then the information that they receive isn’t always the best either.
And it doesn’t. Now that I’ve worked with you, I see that most advertising doesn’t motivate people to take an action step, whereas with you, all of a sudden, people are inspired to take advantage of what we have to offer.
It’s not like we changed anything we’ve been doing from that point of view, but light bulbs have gone off in people.
Eric: Right. It was just a matter of. And we’re organizing your business into a funnel, so to speak, and then making sure that the offers within that funnel are irresistible. I mean, that’s really what we did. Exactly.
So many information products are out there, and I’m all about educating my customers.
I like to spend time with you and educate you on things. But at the end of the day, the main thing is you get results, and you see those results fast.
Dr. Alan: My results are the phones ringing and people booking appointments. And that’s what’s so cool about you telling me you’ve landed a large client.
So even a big business still has concerns about getting customers into their business, that they’re excited buyers, I guess. I don’t know if that’s a marketing term or not. Excited buyer.
But you know what I mean? So it’s cool. It’s just a process for small guys like me or your big client that you’ve got now.
Eric: Absolutely. Every business needs a marketing funnel, and if they do a marketing funnel, we can optimize it. So it’s really important. Dr. Alan, what would you say is the difference between good and bad advertising? Now that you’ve had this kind of experience.
Dr. Alan: Bad advertising is when people come in, promise you the moon, and they go out the door along with your money.
Good advertising doesn’t cost much, and you get unbelievable, shocking results. It’s like, holy bleep.
Eric: That’s perfect. So, some people don’t believe it’s possible to have a consistent, reliable, predictable flow of clients, patients, and customers, month after month: how would you address your peers who might be thinking this way?
Dr. Alan: I’ve gotten so much more business that the paperwork end is starting to stack up. So what are we, Sunday? And now I’m going to, after I leave here, spend the rest of the afternoon trying to shrink the paperwork down. Just because all the business there’s been
Eric: And that’s a good problem to have, right?
Dr. Alan: It is. But now I’m going to have to hire somebody else and train them to keep up with all the backend stuff and then be able to have answers for you when you call in.
Eric: I need those numbers. So, what did you have to do to implement all these strategies? The time investment on your end, being a busy doctor, you have to deal with patients. You don’t have much time to be trying to mess around the marketing.
Dr. Alan: you don’t even want it part of your consciousness. But it becomes a necessary evil. And that’s why I think you can help and take the chiropractic profession to the next level.
Eric: Absolutely. And just like Dr. Alan, please become one of my Success stories.
Dr. Alan: Definitely.
